Be proud of what you do as a mortgage broker. Ask people to refer others to you so that you may be of service to them. Never be shy about the value of what we do. Remember, we touch people where they live. What we do matters, when we do it right.
If you have a good business plan, you might be able to convince your banker to loan you some money. Study the coffee business first, learn about all aspects connected to it like accounting, purchasing coffee machines, marketing, PR, management, location, and training staff. Write all those details in your business plan. Your lender will want to see a comprehensive business plan that shows you can open a coffee shop that is going to be profitable.
I was watching this new show the other day called “Fashion House” and I could not help but notice the gorgeous actress named Michelle Miller, her real name is Natalie Martinez. Natalie plays a sexy dress designer, who’s going through a stressful divorce. A wealthy young man, who could have any girls he wants, becomes obsessed with Michelle (Natalie). He meets her, she likes him, but she quickly notices that he’s nervous. Natalie asks him “Why are you nervous?” This puts him in a bind, but he says the right thing to her and ends up getting a date with her.
Loyalty Cards: Yes, they are releasing a Starbucks Reward Program. Why do they need a loyalty card for coffee drinkers? Because they work! And, if they will work for a cup of coffee, they will work for patient’s who spend a great deal more on healthcare then they do on coffee.
As you think about the love you desire, what comes to mind? Are you thinking of past relationships or just hoping the right person comes your way? How would you even know if the person is right for you?
Energy Drinks: They are expanding into other categories, in other words adding to their product mix. This is akin to you adding other health related products and services to your health care mix.
Convenience is a factor too. You walk in, tell them what you want – no matter how odd or complicated – and they’ll put it together for you. It’s perfect for the non-fat, soy, single pump, half decaf crowd, but if you just want a little caffeine to wake you up, why go to that trouble? You can put your cup in and press start and in less than five minutes, while showering even, have your coffee ready for the morning commute.